"Never count on making a good sale. Have the purchase price be so attractive that even a mediocre sale gives good results."

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In a bull market, one must avoid the error of the preening duck that quacks boastfully after a torrential rainstorm, thinking that its paddling skills have caused it to rise in the world. A right-thinking duck would instead compare its position after the downpour to that of the other ducks on the pond.

— Warren Buffett