"We have usually made our best purchases when apprehensions about some macro event were at a peak. Fear is the foe of the faddist, but the friend of the fundamentalist."

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The population suffers from a fear of change, for their conditioning assumes a static identity, and challenging ones belief system, usually results in insult and apprehension, for being wrong is erroneously associated with failure. When in fact, to be proven wrong should be a celebrated, for it is elevating someone to a new level of understanding.

— Peter Joseph