"I think we have to change our thinking and the music industry has to shift and look at how people are acquiring their music now. They want it differently. They're getting it in a different way and you just have to adjust."

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The most important part of aligning various expectations is to clearly describe the problem you are trying to solve and identify at least three different ways diverse users experience this problem. The more diverse your team, the better you'll be at doing this.

— David Livermore