"Goal setting is fine if you want to be the warrior archetype. These people are setting goals constantly and trying to get someplace else. They say, "If you don't know where you are going, then you won't know when you get there.""

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When all the archetypes burst out shamelessly, we plumb the depths of Homeric profundity. Two clichés make us laugh but a hundred clichés moves us because we sense dimly that the clichés are talking among themselves, celebrating a reunion. . . . Just as the extreme of pain meets sensual pleasure, and the extreme of perversion borders on mystical energy, so too the extreme of banality allows us to catch a glimpse of the Sublime.

— Umberto Eco