"Eating is an agricultural act. Eating ends the annual drama of the food economy that begins with planting and birth. Most eaters, however, are no longer aware that this is true. They think of food as an agricultural product, perhaps, but they do not think of themselves as participants in agriculture. They think of themselves as 'consumers.'"

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When it comes to animal agriculture, there is conventional, which is rally hideous, and 'compassionate' and 'certified humane' or whatever, which 'may' be 'slightly' less hideous. But it is all torture. It's all wrong. These 'happy' gimmicks are just designed to make the public feel better about exploiting animals. Don't buy the propaganda of 'happy' exploitation. Go vegan and promote veganism.

— Gary L. Francione