"What would be the point of being personally whole in a dismembered society, or personally healthy in a land scalped, eroded and poisoned, or personally free in a world entirely controlled by the government or enlightened by television?"

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So by giving people a tool that they can share and benefit from, it's a form of media that isn't controlled by Rupert Murdoch or the guys at Viacom. It is a form of media that is earned every single time it spreads.

— Seth Godin