"Pressure is high and jobs are at stake. There is nothing wrong with having commercial music to pitch for those situations, as well as for ad campaigns."

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I sometimes have to write for a while before I figure it out, pretend that I know what I'm doing, sort of like ad-libbing on stage until you remember your line - you hope you sound convincing to the audience. The key is to have enough material, enough threads, so that there's something that can be satisfyingly drawn to a conclusion.

— Said Sayrafiezadeh