"My definition of cool is finding your own definition of cool and not necessarily taking your lead from what other people tell you or from what you might read from magazines or see on TV."

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Superior quality is a prerequisite to entering the game. By definition, an entrepreneur is undercapitalized relative to the status quo. Therefore, if you enter a product that is either at parity with the leaders, or not as good, you won't even get to the starting line.

— Gary Hirshberg