"You know what made us the biggest, meanest, Big Mac eating, calorie-counting, world-dominating kick-ass powerhouse country in the history of the human race? The pursuit of happiness. Not happiness. The pursuit."

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'Survivor' wouldn't have happened had I not gone out there and helped CBS to sell sponsors to finance the first one. Part of my thinking on 'Survivor' was that it should have rewards that are corporate brands. A Big Mac, one thimble-full of Coca-Cola.

— Mark Burnett