"Every land or property owner in America would be tickled to death to pay 45 per cent of his profits, if he didn't have to pay anything if he didn't make it."

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You can get an ice-cold Coke for around fifty cents in most developing countries, not just in the major population centers, but at the most remote and surprising places. The logistical challenges to resupplying all these outlets are enormous - and yet, the entire system works with incredible efficiency as is confirmed by the price of the product.

— Thomas Pogge