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— William Bernbach"A great ad campaign will make a bad product fail faster. It will get more people to know it's bad."
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Some jobs are worse than actual wives. Ad agency vs. Matrimony, for instance: Even the most capricious and demanding spouse is not going to divorce you for refusing to spend forty hours a week making up lies about toilet paper.
— P. J. O'Rourke
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You must make the product interesting, not just make the ad different.
— Rosser Reeves
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