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— William Bernbach"Find the simple story in the product, and present it in an articulate and intelligent, persuasive way."
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I only write to understand myself better... I don't try to show how intelligent or how cultivated I am, I just try to share my soul. Sharing is part of life.
— Paulo Coelho
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I figure I write for people who are intelligent enough to do some labor. Lazy readers are not my ideal readers.
— Rigoberto Gonzalez
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