"Be not with honor's gilded baits beguil'd, Nor think ambition wise, because 'tis brave; For though we like it, as a forward child, 'Tis so unsound, her cradle is the grave."

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It's hard to be understood when addressing many people at once. How can you ever know if you're being understood? So, I've just started being intelligently provocative. And people take the bait.

— Kenneth Goldsmith