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— William Feather"Once you have sold a customer, make sure he is satisfied with your goods. Stay with him until the goods are used up or worn out. Your product may be of such long life that you will never sell him again, but he will sell you and your product to his friends."
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The outlook of the world today is for the greatest era of commercial expansion in history. The rest of the world will become better customers.
— Herbert Hoover
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The customer demands simplicity, that organizations organize around them. Easy to use is a customer tsunami ripping across the world. Ease of use and simplicity must now be at the heart of organizational strategy.
— Gerry McGovern
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