"If you allow a political catchword to go on and grow, you will awaken some day to find it standing over you, arbiter of your destiny, against which you are powerless."

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The great arbiters of language are the women who speak it in the presence of children... What the women pass on to the next generation is "right" and what they do not bother to pass on to their children sooner or later becomes "wrong.

— Charlton Laird