"More often than not, it is what you are rather than what you say that will bring an unbeliever to Christ. This, then, is the ultimate apologetic. For the ultimate apologetic is: your life."

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Successful evangelism involves not only harvesting, but sowing and watering, too. We must never think that because a nonbeliever remained unconvinced by our case that our apologetic has failed. For one encounter is not the end of the story.

— William Lane Craig