"You don't filter smokestacks or water. Instead, you put the filter in your head and design the problem out of existence."

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It's cool to be a nerd. There's a general understanding that smartphones didn't come from jocks. The digital age was foreseen by a group of short-sleeved, buttoned-down, white-shirted guys and their female equivalents designing the very stuff that's now ubiquitous.

— J. J. Abrams