"Take a look at all the third-world countries that are increasing the so called standard of living. One aspect of this rise in standard of living is the increased consumption of animal products, which directly correlates with the rise in heart disease."

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For me, it's about optimizing health. It's about lifestyle and longevity. Then you think about what vegetarian diets can do for the mass population, in terms of lower consumption of resources. When you look at the numbers, it's pretty staggering.

— Scott Jurek