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"The most important sentence in any article is the first one. If it doesn't induce the reader to proceed to the second sentence, your article is dead. And if the second sentence doesn't induce him to continue to the third sentence, it's equally dead."

— William Zinsser
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Most times a person grows up gradually, but I found myself in a hurry... Hoping to find an answer, I uncovered an article about the common goldfish. "Kept in a small bowl, the goldfish will remain small. With more space, the fish will double, triple, or quadruple in size." It occurred to me then that I was intended for larger things. After all, a giant man can't have an ordinary-sized life.

— John August

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The quality of the article should be its greatest achievement.

— Thomas Dewar, 1st Baron Dewar

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