"I find that movies tend to fix the aesthetics of a story in people's minds."

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I describe it ( the new aesthetics) 'radically': I say aesthetics = human being. That is a radical formula. I set the idea of aesthetics directly in the context of human existence, and then I have the whole problem in the hand, them I have not a special problem, I have a "holography" (reacting on a former suggestion of the public as a slight joke, fh) I don't know exactly what a holography is.. (1973

— Joseph Beuys