"I always want to have a new challenge involved. I need to put myself to the test, and if I make mistakes, it doesn't matter. What matters to me, instead, is making my dreams come true and putting them on display."

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I remember a time at Yale when my work was being critiqued by Paul Rand. Mr. Rand told me only to use Helvetica as a display face never in text, then he squinted, leaned in, and whispered in my ear, "because Helvetica looks like dogshit in text".

— Kyle Cooper