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— Yvon Chouinard"But I'm really trying to run this company like it is going to be here a hundred years from now. That's what's important."
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Growth isn't central at all, because I'm trying to run this company as if it's going to be here a hundred years from now. And if you take where we are today and add 15% growth, like public companies need to have for their stock to stay up in value, I'd be a multi-trillion-dollar company in 40 years. Which is impossible, of course.
— Yvon Chouinard
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I lack the skill to hold a story line for the length required for a novel or even a short story. I have never had an idea that could withstand a hundred thousand words, or even ten thousand words of rubber meeting the road.
— Henry Rollins
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