"People are always going to find fault with anything you do, any process that you're a part of. The creative process means taking risks, I've taken risks and I've made mistakes, but the bottom line is, could anyone else have done any better ? I have to believe that what I created was worthwhile."

Previous Quote

Somebody once told me, ‘Manage the top line, and the bottom line will follow.’ What's the top line? It's things like, why are we doing this in the first place? What's our strategy? What are customers saying? How responsive are we? Do we have the best products and the best people? Those are the kind of questions you have to focus on.

— Steve Jobs