"When you were a kid and the circus came to town it was awesome to see these little creatures, but these things go out of fashion, like polyester blazers with rolled up sleeves. We don't have to suffer them anymore so why are there all these little people running around?"

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I think jeans have gotten away from the original meaning, that symbol of freedom; they've gone gimmicky and turned into a status item. Our denim is offered at lower price points for that reason. As far as the men's clothing in the collection, it's basically my wardrobe. I think men's clothes should be grounded, strong and classic. I like simple: a blazer, jeans, a low cut tee and maybe a silk scarf.

— Johan Lindeberg