"It's totally true: Ariel, Christopher Owens, me, and Courtney Love, all in Saint Laurent ads, all with the same haircut."

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Anything that causes you to doubt, to raise either objections or just concerns about it - and they always put the information right at the bottom of the screen so you can't really read it - every time you see a company do that, the ad becomes less effective. The communication becomes less effective.

— Frank Luntz