"A strong reputation is like a good bonfire. When you have one kindled it's easy to keep the flame burning, even if someone comes along and tries to piss on it. But if you fall asleep and neglect it...You'll wake up with ashes."

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Much can they praise the trees so straight and high, The sailing pine,the cedar proud and tall, The vine-prop elm, the poplar never dry, The builder oak, sole king of forests all, The aspin good for staves, the cypress funeral, The laurel, meed of mighty conquerors And poets sage, the fir that weepest still, The yew obedient to the bender's will, The birch for shafts, the sallow for the mill, The myrrh sweet-bleeding in the bitter wound, The warlike beech, the ash for nothing ill, The fruitful olive, and the platane round, The carver holm, the maple seldom inward sound.

— Edmund Spenser