"Novels need readers of a certain kind, people who are patient and enjoy immersing themselves in another perspective for uninterrupted stretches of time. Reading habits might well be changing. People who pay for novels might overlap significantly with those who engage in Twitter and Facebook."

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We work with tweens. Middle school grades. That's a key time in a young person's literary history. That's the time when they're still open to reading, but there are other things that are starting to interest them that can pull them out of their reading habits. It's a critical time to make the reading habits stick, but at the same time it's not pulling teeth to try to get them to read in the first place.

— Sofia Quintero