"The young athlete who aspires to greatness, generally speaking, learns a number of things from several different coaches. The first one taught him the fundamentals; the second one instilled discipline in him and taught him more of the techniques that must be mastered to excel."

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Graphic Design is the communication framework through which these messages about what the world is now, and what we should aspire to. It's the way they reach us. The designer has an enormous responsibility. Those are the people, you know, putting their wires into our heads.

— Rick Poynor