"The Grocery Manufacturers Association is behind the bills which have been trying to pre-empt states' labeling laws in the Senate. And they have a lot of money and power in Washington. So it's a classic David versus Goliath story, where corporate lobbying outweighs consumers' rights."

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All of us live at the feeling level, and our feelings are in large part a result of the way we perceive things. You observe or are told something, you interpret it, and only then do you have a reaction at the feeling level. The point is that feeling is preceded by perception, and all of us are capable of controlling our interpretation [the associations and assumptions] of what we see. If we can control our interpretation, then it logically follows that we can exercise some control over our feelings as well.

— Michael LeBoeuf