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The customer demands simplicity, that organizations organize around them. Easy to use is a customer tsunami ripping across the world. Ease of use and simplicity must now be at the heart of organizational strategy.
Sep 15, 2025
Technology is a big destroyer of emotion and truth. Auto-tuning doesn’t do anything for creativity. Yeah, it makes it easier and you can get home sooner; but it doesn’t make you a more creative person. That’s the disease we have to fight in any creative field: ease of use.
Ironically, the thing that will likely make the least improvement in the ease of use of software-based products is new technology. There is little difference technically between a complicated, confusing program and a simple, fun, and powerful product.
In my experience, telling someone to switch Unix shells for ease of use is like telling him to switch cigarette brands for his health.
When you're a carpenter making a beautiful chest of drawers, you're not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You'll know it's there, so you're going to use a beautiful piece of wood on the back.
The C language combines all the power of assembly language with all the ease-of-use of assembly language.
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