Helvetica Quotes

Lower case Ss are notoriously difficult to get right. But in Helvetica it's not straight - you want to go in there and tighten it up. And the 'a' looks so woolly and ill-conceived, it really winds me up.

Anyone who uses Helvetica knows nothing about typefaces.

The meaning is in the content of the text and not in the typeface, and that is why we loved Helvetica very much.

And Helvetica maybe says everything, and that's perhaps part of its appeal.

Helvetica is the font of the Vietnam War.

I remember a time at Yale when my work was being critiqued by Paul Rand. Mr. Rand told me only to use Helvetica as a display face never in text, then he squinted, leaned in, and whispered in my ear, "because Helvetica looks like dogshit in text".

Helvetica is the jeans, and Univers the dinner jacket. Helvetica is here to stay.

There are people that thinks that type should be expressive. They have a different point of view from mine.

I guess if there was a desert island scenario and I only could take one font with me, I guess it would be Helvetica, though it has it's limitations, I think it's incredibly versatile and gets the job done and I also think it's one of the typefaces that will really survive the test of time beyond the next several decades if not into the next century.

If you think of ice cream, it (Helvetica) is a cheap, nasty, supermarket brand made of water, substitutes and vegetable fats. The texture is wrong and it leaves a little bit of a funny aftertaste.

I discovered that I never really used Helvetica but I like to look at it. I like the VW beetle, too, although I've never driven one.

Type is saying things to us all the time. Typefaces express a mood, an atmosphere. They give words a certain coloring.

Graphic Design is the communication framework through which these messages about what the world is now, and what we should aspire to. It's the way they reach us. The designer has an enormous responsibility. Those are the people, you know, putting their wires into our heads.

If you have no intuitive sense of design, then call yourself an "information architect" and only use Helvetica.

Helvetica was a real step from the 19th century typeface... We were impressed by that because it was more neutral, and neutralism was a word that we loved. It should be neutral. It shouldn't have a meaning in itself. The meaning is in the content of the text and not in the typeface.