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Google has the functionality of a really complicated Swiss Army knife, but the home page is our of approaching it closed... It's simple, it's elegant you can slip it in your pocket, but it's got the great doodad when you need it
Sep 17, 2025
TV can reach broad audiences, mass audiences, niche audiences; it can be local, regional, national; it can be spots, sponsorship, interactive. It can be anything you want it to be. I tend to think of TV as the Swiss Army knife of media, it's got something for everybody.
He slung off his backpack. He'd managed to grab a lot of supplies at the Napa Bargain Mart: a portable GPS, duct tape, lighter, superglue, water bottle, camping roll, a Comfy Panda Pillow Pet (as seen on TV), and a Swiss army knife—pretty much every tool a modern demigod could want.
... the running shoe ... could be called the Swiss Army knife of footwear ... What appeal is there to a shoe whose only selling point is comfort?
I've learned that when someone does something very kind and refuses payment, giving them an engraved Swiss Army knife is never refused!
Google is my rapid response research assistant. It's the Swiss Army knife of information retrieval.
We were taught to be dependable, responsible, the top of our classes at school, the most organized and efficient babysitters in town, the very miniature models of our hardworking farmer/nurse mother, a pair of junior Swiss Army knives, born to multitask.
Reading those turgid philosophers here in these remote stone buildings may not get you a job, but if those books have forced you to ask yourself questions about what makes life truthful, purposeful, meaningful, and redeeming, you have the Swiss Army Knife of mental tools, and it's going to come in handy all the time.
I think Google should be like a Swiss Army knife: clean, simple, the tool you want to take everywhere.
The Swiss have an interesting army. Five hundred years without a war. Pretty impressive. Also pretty lucky for them. Ever seen that little Swiss Army knife they have to fight with? Not much of a weapon there. Corkscrews. Bottle openers. ‘Come on, buddy, let’s go. You get past me, the guy in the back of me, he’s got a spoon. Back off, I’ve got the toe clippers right here.
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