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Consumers are taking ownership of brands, and their referral power is priceless.
Sep 15, 2025
As a coach, I want players to challenge me, to question me and ask why we're doing a certain thing, so they feel that they're taking ownership.
Taking ownership of your happiness has two aspects: Accepting that being happy is up to you and that you have the ability and power to be happier by changing your habits. Taking "response-ability": responding to all the events in your life in a way that supports your happiness.
The first thing is to be willing. You must become willing to feel the discomfort that's occurred and/or shown up. Some of it is taking ownership of your part in the situation, to clean it up and be willing to make amends.
We are reinventing ourselves as a company. Compaq is taking ownership of its customer relationships and accountability of our customer's needs.
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