"Innovation is hard because solving problems people didn't know they had & building something no one needs look identical at first."

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Starting now, you're just starting to see a glimmer of what the idea of West will mean. So right now, at this age and with this visibility and with the skill sets that Kim is now giving me, I think I have a good chance of success in building something that has longevity, high integrity, high success rate, and is very fulfilling, not only for me creatively but also in adding fulfillment to people's lives. Adding ease. Adding wonder. Adding magic.

— Kanye West