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— Al Ries"Marketing is not selling. Marketing is building a brand in the mind of the prospect."
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Successful brands get into the mind slowly. A blurb in a magazine. A mention in a newspaper. A comment from a friend. A display in a retail store. After a slow buildup, people become convinced that they have known about the brand forever.
— Al Ries
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It's not fair, but it's not entirely wrong to presume that the more capable people will come from the better brand.
— David F. D'Alessandro
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