Marketing Quotes

The success of the Hollywood marketing machine is to limit what we see. Not just to limit what we can see, but also to limit our expectations - to limit what we want to see.

Force yourself to simplify every initiative, every product, every marketing, everything you do.

Talk to someone about themselves and they'll listen for hours.

I say that the genius of the marketing strategy that we've had in every company that I've ever been in, is that if you ask your customers what they want and you give it to them, you shouldn't be shocked if they love it.

It will work. I am a marketing genius.

The Rock and Roll Hall of Fame is marketing. You've got a bunch of faceless people in a back room who trademark a name that sounds very official. Well, if you had thought of it first, you would have been the Rock and Roll Hall of Fame.

Profits are better than wages. Wages make you a living; profits make you a fortune.

Focus on growing your list all of the time as newer subscribers are more engaged adding to healthier open rates and ROI.

Everybody is not going to be squeaky clean. All the guys they are giving these marketing endorsement deals are the ones going out there getting in trouble. That is what is really puzzling to me. They will take a chance on the so call good image guy and they are the ones that go out there and screw it all up. You have not seen my face go across the screen for any off the field problems, period.

You have to understand as a marketer that consumers are functioning in the age of efficiency.

Your time as the entrepreneur is worth hundreds of dollars an hour. If you are doing tasks you could hire out, those are stopping you from earning that kind of money.

The sheer novelty and glamor of the Western diet, with its seventeen thousand new food products every year and the marketing power - thirty-two billion dollars a year - used to sell us those products, has overwhelmed the force of tradition and left us where we now find ourselves: relying on science and journalism and government and marketing to help us decide what to eat.

If you think of the typical Herbalife distributor and their level of sophistication, to this day I still don't understand the marketing plan - true story.

While it is increasingly possible for filmmakers to find an audience on their own (something that is particularly popular amongst documentary filmmakers) I'm still a believer in the "specialist". By this I mean, I back myself as a filmmaker, but I leave the marketing and distribution of my films to the experts.

We learned that a product doesn't sell just because you're trying to do good in the world. You still have to have a healthy distribution, a good marketing strategy, and price the product properly.

It's a really interesting and diverse business. You're a farmer first, then a winemaker, then you're onto marketing and distribution. So it's multi-faceted and really engaging. I've learned more in the last couple years than in the ten prior to that, so it's been pretty interesting.

There is a production and distribution pact, so they help with the production financing and take international territories and do international distribution and marketing.

I've been careful to keep my life separate because it's important to me to have privacy and for my life not to be a marketing device for a movie or a TV show. I'm worth more than that.

You gain and lose different things in different mediums or different sectors of different mediums. There are liberties you get on tiny indie films in terms of not having to be designed toward a marketing demographic.

In spite of rising competition, Chr Hansen continues to play a key role in the majority of dairy products which can be found on the shelves in supermarkets. From a marketing point of view, we have moved ahead of the competition over the past couple of years, and we intend to do everything to keep that position.

Focus on executing to give maximum value to your customers. That means learning everything from financing to producing to marketing.

Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders.

In a way, the web is like your Hollywood agent: It speaks for you whenever you are not around to comment

The mantra should change from 'Always Be Closing' to 'Always to helping'.

Marketers need to build digital relationships and reputation before closing a sale.

To me music is music. A person of faith, a person that calls themselves a Christian, they are the Christian and they make music. Some music has more to do about God than other music, but in reality what makes the difference between "secular" and "Christian" music is simply a marketing channel.

The salesman knows nothing of what he is selling save that he is charging a great deal too much for it.

Economic theory is the most prestigious subject of instruction and study. Agricultural economics, labor economics and marketing are lower caste fields of study.

When you're in the car, how well you do is down to you and you alone-no band, no management, no marketing.

Lou's such an old punk he was around when the Ramones were junkie hustlers first and musicians second, when punk meant something other than a mass-marketing concept designed to help the bridge-and-tunnel crowd feel cool.

Your culture is your brand.

Build it, and they will come" only works in the movies. Social Media is a "build it, nurture it, engage them, and they may come and stay.

You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.

And I'm not an actress. I don't think I am an actress. I think I've created a brand and a business.

We wound up taking my enterprise inside marketing, branding, management, finances. We went in there [Sisterhood of Hip Hop show] and taught them a little bit about everything in hopes of them being able to have some takeaways that they'd be able to use in the future for their own careers. And I think we were pretty successful.

I'm a big fan of Kiss. Gene Simmons, he's all into marketing and branding. You name it, there's some type of product with Kiss' name on it. Studying people like that, you see guys have hooks and there are reasons people are successful.

I think the celebrity author trend reflects, at least in part, the growing influence of marketing departments at publishing companies. The emphasis becomes on the easy sell, as opposed to finding the best quality and writing and illustrating. There are exceptions (I like John Lithgow's stuff, for example), but a lot of it is putrid, and the best of it is often ghostwritten. Save the ink. Save the trees. Save our brain cells.

Communications tools don't get socially interesting until they get technologically boring... It's when a technology becomes normal, then ubiquitous, and finally so pervasive as to be invisible, that the really profound changes happen.

Don't blame the marketing department. The buck stops with the chief executive.

Nobody cares how much you know, until they know how much you care.

Know what your customers want most and what your company does best. Focus on where those two meet.

Beer drinkers have been duped by mass marketing into the belief that it makes sense to drink only one brand of beer. In truth, brand loyalty in beer makes no more sense than 'vegetable loyalty' in food. Can you imagine it? “No thanks, I'll pass on the mashed potatoes, carrots, bread and roast beef. Me, I'm strictly a broccoli man.'

The Internet is becoming the town square for the global village of tomorrow.

Building on our successful partnership, we can now bring together the best of Microsoft's software engineering with the best of Nokia's product engineering, award-winning design, and global sales, marketing and manufacturing.

Network marketing is the big wave of the future. It's taking the place of franchising, which now requires too much capital for the average person.

I think the thing about what I want to achieve for the label is it to really be a home for artists who are already developed, who already have a great sense of their artistry or their imaging, who don't really feel or want that marketing push.

The bigger problem still is that it determines in many ways what movies get made in the first place. Because as sources of finance are considering a project, they ask themselves, "Does this lend itself to a simplistic marketing approach which will guarantee a big opening weekend?" As a movie-goer, I think that's tragic, because when you look back at those movies that made us fall in love with movies in the first place, most of them were not high-concept, and most of them would not have "won their weekend."

If you're remarkable, then it's likely that some people won't like you. That's part of the definition of remarkable. Nobody gets unanimous praise - ever. The best the timid can hope for is to be unnoticed. Criticism comes to those who stand out. Playing it safe. Following the rules. They seem like the best ways to avoid failure. Alas, that pattern is awfully dangerous. The current marketing “rules” will ultimately lead to failure. In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible.

My primary early interest was in marketing and my aim was to improve its theories, methods and tools. Early on I pressed companies to adopt a consumer orientation and to be in the value creation business. I didn't pay much attention to the social responsibilities of business until later. Now I am pressing companies to address the triple bottom line: people, the planet, and profits. I found that companies were too much into short term profit maximization and they needed to invest more in sustainability thinking.

But, the thing is, since I always had my own little shop and direct access to the public, I've been able to build up a technique without marketing people ever telling me what the public wants.