Al Ries Quotes | THE LAW OF THE CONTRACTION: A brand becomes s...

"THE LAW OF THE CONTRACTION: A brand becomes stronger when you narrow its focus."

Previous Quote

The Law of the Generic: One of the fastest routes to failure is giving a brand a generic name.

— Al Ries

Next Quote

The brands that will thrive in the coming years are the ones that have a purpose beyond profit.

— Richard Branson

Loading recommended content...