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— Alan Ladd"Maybe I can't act, but I know the gimmicks. I studied acting all my life and know what's good for me."
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Good writing has an aliveness that keeps the reader reading from one paragraph to the next, and it's not a question of gimmicks to "personalize" the author.
— William Zinsser
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I think a song that's got something to say. I'm not much on gimmicks. I never have been because they don't last. But I like a song that tells a story and has some meat to it, you know, that means something.
— Billy Eckstine
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