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"Good writing has an aliveness that keeps the reader reading from one paragraph to the next, and it's not a question of gimmicks to "personalize" the author."

— William Zinsser
william zinsser Quotes Paragraph,Gimmicks,Good Writing

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William Zinsser
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Gimmicks
Good Writing

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When you're in business, if you have some sort of gimmick it's a huge advantage.

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