"The power of both myth and art is this magical ability to open doors, to make connections - not only between us and the natural world, but between us and the rest of humanity. Myths show us what we have in common with every other human being, no matter what culture we come from, no matter what century we live in. . .and at the same time, mythic stories and art celebrate our essential differences."

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As the most romantic day of the year approaches, and as a brand that is uniquely male, we wanted to find out how men really feel about Valentines Day, and how they want to celebrate it. The Johnnie Walker Blue Label Luxury Survey tells us what gifts men really want versus what gifts women think men want for Valentine's Day - and the reality is that we're not as far apart as we like to think.

— Christopher Parsons