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— Albert Chmielowski"True cultural connection is the Holy Grail for brands if they want to create an enduring emotional relationship with people."
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Digital brand integration is part of the evolution of product placement. It's simply another tool marketers use to get products integrated into shows. If you can put it in a package, we can put it in a show.
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Although NFL teams have common interests such as promoting the NFL brand, they are still separate, profit-making entities, and their interests in licensing team trademarks are not necessarily aligned
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