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— David Brenner"Digital brand integration is part of the evolution of product placement. It's simply another tool marketers use to get products integrated into shows. If you can put it in a package, we can put it in a show."
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A brand is a storehouse of trust that matters more and more as choices multiply. People want to simplify their lives.
— Niall FitzGerald
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True cultural connection is the Holy Grail for brands if they want to create an enduring emotional relationship with people.
— Albert Chmielowski
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