"What's the greatest enemy of Christianity to-day? Frozen meat. In the past only members of the upper classes were thoroughly sceptical, despairing, negative. Why? Among other reasons, because they were the only people who could afford to eat too much meat. Now there's cheap Canterbury lamb and Argentine chilled beef. Even the poor can afford to poison themselves into complete scepticism and despair."

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It takes 16 lbs of grain to make 1 lb of beef. It takes 1 lb of grain to make 1 lb of bread. So, how many more plants are you eating if you eat a pound of beef? Secondly, I've harvested cabbages and pulled up carrots out of the ground and I've been in slaughter-houses and seen the animals have their brains bashed out with sledgehammers and their throats cut - the experiences are not comparable.

— John Robbins