"Commercial television has lowered the general standard of TV in an endeavour to get millions and masses of people to watch the advertising. But that is not the problem of the advertiser."

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If we can help an advertiser refine a message so it works for our consumers, we should be doing that, but at the same time, you never want to do it by confusing the customer about what the experience is. If we fail in that regard, we do our brand and our customers a disservice.

— Norman Pearlstine