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— Michael Schudson"American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets."
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We work very, very hard to find that fine line where location is meaningful enough to be interesting to an advertiser but not so intrusive that it interrupts the creative flow of the show.
— David Brenner
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Commercial television has lowered the general standard of TV in an endeavour to get millions and masses of people to watch the advertising. But that is not the problem of the advertiser.
— Alfred Robens, Baron Robens of Woldingham
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