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— Allison Glock"Unlike water or wine or even Coca-Cola, sweet tea means something. It is a tell, a tradition. Sweet tea isn't a drink, really. It's culture in a glass."
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Nigerians are everywhere. There's an old joke, particularly about the Ibos, that when you finally land on Mars, you're going to find a Nigerian there who has a shop that is selling Coca-Cola--who took a speculative trip 20 years ago and has been waiting for everyone else to arrive.
— Chris Abani
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The entire principle of a blind taste test was ridiculous. They shouldn't have cared so much that they were losing blind taste tests with old Coke, and we shouldn't at all be surprised that Pepsi's dominance in blind taste tests never translated to much in the real world. Why not? Because in the real world, no one ever drinks Coca-Cola blind.
— Malcolm Gladwell
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