Explore the wonderful quotes under this tag
I wanted to be an industrial designer, so I went to business school for that, and I then went on to marketing at Interpublic Group of Companies, which was one of the first organizations to actually think about brand marketing. I worked on Coca Cola's account, and then I was recruited by Pepsi, and I ended up being Pepsi's first MBA. I was called the High Wire Act because I was in my 20s and I was given jobs of increasing responsibility that I was totally unqualified for.
Sep 10, 2025
Making a television show is not like making Coca-Cola or Bacardi rum. The human element in our business prevents us from finding a successful formula every time.
My feeling is, music is a more eloquent international language than Coca-Cola or McDonalds.
I have no views as to where it will be, but the one thing I can tell you is it won't do anything between now and then except look at you. Whereas, you know, Coca-Cola (KO) will be making money, and I think Wells Fargo (WFC) will be making a lot of money and there will be a lot - and it's a lot - it's a lot better to have a goose that keeps laying eggs than a goose that just sits there and eats insurance and storage and a few things like that.
When I was younger, I used to put honey and Coca-Cola and all that stuff on my body and just fry in the sun. But I think we all know how bad that is for you.
I made commercials for corporations like Volkswagen and Coca-Cola, but I was always the one to write them, too, which was a very good exercise, because I learned to tell little stories.
There are only three American names that are known in every corner of the globe: Singer sewing machines, Coca Cola and Elizabeth Arden.
Coca-Cola can get really fresh output because it is getting people who are outside the traditional model and they are combining ideas in very novel ways.
Today, 112 years later, 94% of the people in the world recognize the Coca-Cola logo and product. In 112 years, we can reach the world for profit's sake, but we cannot do it for the glory of God in 2,000 years.
The entire principle of a blind taste test was ridiculous. They shouldn't have cared so much that they were losing blind taste tests with old Coke, and we shouldn't at all be surprised that Pepsi's dominance in blind taste tests never translated to much in the real world. Why not? Because in the real world, no one ever drinks Coca-Cola blind.
Unlike water or wine or even Coca-Cola, sweet tea means something. It is a tell, a tradition. Sweet tea isn't a drink, really. It's culture in a glass.
Nigerians are everywhere. There's an old joke, particularly about the Ibos, that when you finally land on Mars, you're going to find a Nigerian there who has a shop that is selling Coca-Cola--who took a speculative trip 20 years ago and has been waiting for everyone else to arrive.
...Coca-Cola and fries, the wafer and wine of the Western religion of commerce.
Some critics will say Coca-Cola made a marketing mistake. Some cynics will say that we planned the whole thing. The truth is we are not that dumb, and we are not that smart.
Hamburger bad fries bad, coca-cola bad….There I said it. Drink your water people.
If you are at Coca-Cola, the creative challenge is one of maintaining - rather than creating - a tremendous level of consumption for your products.
I'd rather see you drink a glass of wine than a glass of milk. So many people drink Coca-Cola and all these soft drinks with sugar. Some of these drinks have 8 or 9 teaspoons of sugar in them What's the good of living if you can't have the things that give a little enjoyment?
I want Virgin to be as well-known around the world as Coca-Cola.
I'm still living the life where you get home and open the fridge and there's half a pot of yogurt and a half a can of flat Coca-Cola.
Sailin' 'round the world in a dirty gondola Oh, to be back in the land of Coca-Cola!
Wherever you go, there are three icons that everyone knows: Jesus Christ, Pele and Coca-Cola.
Bodies aren't the same as Coca-Cola cans.
If you gave me $100 billion and said take away the soft drink leadership of Coca-Cola in the world, I'd give it back to you and say it can't be done.
I don't need to know how they make Coca-Cola. I think it tastes just fine not knowing what the ingredients are. I think there are some things that should be kept secret.
Without a Coca-Cola life is unthinkable.
Taoist chanting, Confucian chanting, Christian chanting, Buddhist chanting don't matter. Chanting Coca Cola, Coca Cola, Coca Cola … can be just as good if you keep a clear mind. But if you don't keep a clear mind, and are only following your thinking as you mouth the words, even the Buddha cannot help you.
If great teams don't have an "enemy," they create one for themselves because, as former Coca-Cola CEO Roberto Goizueta pointed out, "you can't have a war without one."
If I eat 2,700 calories a day, a quarter of that is Coca-Cola.
There'll never be any revolution. Humanity has bartered it for Coca-Cola and cable television.
I think that the feel that maybe China is slowing down means it will be buying less from Africa and Latin America. That means Procter & Gamble and Coca-Cola will sell less in Latin America and Africa. And so it is definitely related.
When Lady Gaga says I am her inspiration, you reach kids between 12 and 18. Now I am like a brand - jeans, Coca-Cola.
Life is like pouring water into a Coca- Cola bottle; if you're the least bit scared you can't do it
In general, the churches, visited by me often on weekdays... bore for me the same relation to God that billboards did to Coca-Cola; they promoted thirst without quenching it.
More than the Big Mac, Coca Cola, or Levi's 501 jeans, the dollar is surely the United States' signature export.
'Survivor' wouldn't have happened had I not gone out there and helped CBS to sell sponsors to finance the first one. Part of my thinking on 'Survivor' was that it should have rewards that are corporate brands. A Big Mac, one thimble-full of Coca-Cola.
Every day, there are 770 million Cokes consumed, which means that there are 770 million purchasing decisions made each day regarding the product. To support those decisions, the company must constantly reinvest in its marketing links to its customers. As a result, a high level of creativity must go into everything the company does, from cause-related campaigns - Coca-Cola and its sponsorship of the Olympic Village in Atlanta, for example - to new catch phrases, commercials, marketing slogans, advertising campaigns and promotional tie-ins.
Organic Oreos are not a health food. When Coca-Cola begins selling organic Coke, as it surely will, the company will have struck a blow for the environment perhaps, but not for our health. Most consumers automatically assume that the word "organic" is synomymous with health, but it makes no difference to your insulin metabolism if the high-fructose corn syrup in your soda is organic.
Coca-Cola is little more than sugar, some flavoring, and lots of (carbonated) water. It is largely indistinguishable from innumerable other brands of cola, yet people around the world seem to think that Coca-Cola is something and they are eager to ask for it by name and even to pay a premium for it.
The whole world is being 'deculturalized' into a uniform 'Coca-Cola society,' wanting and needing an American way of life.
Despite the obvious damage now visible in the entropic desolation of every American home town, Wal-Mart managed to install itself in the pantheon of American Dream icons, along with apple pie, motherhood, and Coca Cola.
My alma mater is the Chicago Public Library. I got what little educational foundation I got in the third-floor reading room, under the tutelage of a Coca-Cola sign.
It was summertime and I was in The Azores, hanging around the small village my parents are from. I was looking out on this very rural setting, on a road going up a hill. There was an old man coming down the hill with a pitchfork on his shoulder. He was wearing gum boots, work pants - and a Coca-Cola T-shirt. I saw that and thought, That's my album!
The adhesion of Coca-Cola is an affirmation of the expansion of the Global Pact and the importance it assumes worldwide, especially on the US market where more and more enterprises have decided to get involved.
Like propaganda generally, advertising must thus pervade the atmosphere; for it wants, paradoxically, to startle its beholders without really being noticed by them. Its aim is to jolt us, not "into thinking," as in a Brechtian formulation, but specifically away from thought, into quasiautomatic action: "To us," as an executive at Coca-Cola puts it, "communication is message assimilation--the respondent must be shown to behave in some way that proves they [sic] have come to accept the message, not merely to have received it.
In AI, Spielberg is bleaching the dirt out of the human mind and leaving behind only the vacant gaze of machine 'love'. Coca Cola ads do much the same thing - and they don't take two hours.
Don Keough's (CEO Coca-Cola) 11 Rules on "HOW TO LOSE": 1. Stop taking risks 2. Be content 3. Never deviate from what the founder did 4. Be inflexible 5. Rely totally on research and experts 6. Concentrate on competitors instead of your customers 7. Put yourself - not the customer - first 8. Solve administrative concerns first 9. Let others do your thinking for example, headquarters 10. Rely on T-G-E: "That's Good Enough" and T-N-M-J: "That's Not My Job!" 11. Rationalize slow growth
The traditional model for a company like Coca-Cola is to hire one big advertising agency and essentially outsource all of its creativity in that area. But Coca-Cola does not do it that way. It knows how to manage creative people and creative teams and it has been quite adept at building a network that includes the Creative Artists Agency in Hollywood, which is a talent agency.
The last thing I stole was a box of Coca Cola from a parked truck in Adelaide. I was nice and drunk. It was New Year's Eve. And that was about 28 years ago.
We have become this very fear-based culture, especially post-9/11. Fear is the opposite of love, in my opinion. I think there would be more love in the world. I'm not talking about rainbows and unicorns and '70s Coca-Cola commercials. I'm talking about gritty, dangerous, wild-eyed love. Radical acceptance of people. Belonging. A good, goofy kind of love.
Pop is everything art hasn't been for the last two decades...It springs newborn out of a boredom with the finality and over-saturation of Abstract-Expressionism, which, by its own esthetic logic, is the END of art, the glorious pinnacle of the long pyramidal creative process. Stifled by this rarefied atmosphere, some young painters turn back to some less exalted things like Coca-Cola, ice-cream sodas, big hamburgers, super-markets and 'EAT' signs. They are eye-hungry; they pop.