"All the measurement in the world is useless if you don't make any changes based on the data."

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Film is the packaging of information in cans. Videotape is involved with the feeding back of process. Film rips information away from the situation for use elsewhere. Videotape can be fed back into a given situation and enrich experience. Film extends man as a spectator. Videotape extends man as a cybernator. Film imports information. Videotape implodes indigenous data.

— Paul Ryan