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— Jay Baer"The future of marketing isn't big data, it's big understanding."
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If you ask what keeps me up at night, it's the pressure in the system forcing us to do all sorts of things. Content, data and technology are forcing us to think about business in a very different way.
— Martin Sorrell
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All the measurement in the world is useless if you don't make any changes based on the data.
— Amber Naslund
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