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— Andrew Curry"People are more willing to buy branded goods provided they are persuaded that they are getting value from them. And they need to be convinced of those benefits, in authentic everyday language, without being confronted by corporate-speak. Get it right, and you create a virtuous circle. Get it wrong, and you get punished for it."
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If I like something, I will pick it up from anywhere and wear it. I don't believe that only branded stuff looks good on you. If it doesn't look good in my eyes, I'll never wear it.
— Kajol
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They'd branded me like some kind of animal. Lower than an animal. A number.
— Samantha Shannon
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